Meet the Client
Washington Mall is Bermuda’s premier office and retail complex including more than eight restaurants and 41 shops. It is home to seven corporate entities. This expansive and growing location is located in Hamilton Bermuda and owned by Washington Properties (Bermuda) Limited.
The Challenge
Daily, the staff of the Holiday Inn was peppered with questions from customers about nearby businesses. “Where’s a good place to eat? Where do I go for fun? Where should I do my shopping?” Answers to these questions often came from a thick stack of outdated menus, brochures, and flyers that were kept behind the check-in counter. The hard-working staff of the Holiday Inn found it harder and harder to provide quality information to their customers.
The organization recognized that the information they had on local businesses was flawed, and that the staff’s time could be better applied toward delighting their guests in other ways. In order to accommodate the influx of people, the forward-thinking Holiday Inn decided to look into getting a technological solution to the problem. Livewire met with hotel management in May 2003 to discuss a solution.
Attractive, User-friendly Information for Shoppers
Easy Updates to Marketing/Promotional Opportunities
Integration of Web Sites
The Solution
Livewire was engaged by the hardware vendor to provide the software solution for the Mall’s multiple way finding directories.
The Livewire solution incorporates an easy-to-navigate, multiple-floor interactive map that is searchable by category, store name or store number. When you click on a store name or number, you see access to basic store info including hours, etc.
As Washing ton Mall continues to grow, Livewire will expand its digital solutions throughout this Bermudian facility.